In today’s digital age, influencer marketing has become a crucial part of many brands’ marketing strategies. By leveraging the power of influential individuals on social media, brands can connect with their target audience in an authentic and engaging way. Pierre Fabre USA, a leading pharmaceutical and dermo-cosmetic company, recognized the potential of influencer marketing and took on the challenge of building an influencer program from the ground up.
Pierre Fabre USA partnered with Traackr, the leading influencer relationship management platform, to help them identify, activate, and measure the impact of their influencers. The first step in building their influencer program was identifying the right influencers for their brand. With the help of Traackr’s powerful influencer discovery tool, Pierre Fabre USA was able to find influencers who were not only aligned with their brand values and messaging, but also had a genuine connection with their target audience.
Once the influencers were identified, Pierre Fabre USA focused on building authentic relationships with them. Instead of simply reaching out to influencers with a one-off collaboration, the brand took the time to understand each influencer’s content, audience, and goals. This personalized approach helped them to create long-term partnerships that were beneficial for both the brand and the influencer.
With the relationships in place, Pierre Fabre USA then activated their influencers across various marketing initiatives. From product launches to brand awareness campaigns, the influencers played a critical role in creating engaging and relatable content that resonated with their followers. By leveraging the influencers’ creativity and authenticity, Pierre Fabre USA was able to reach a wider audience and drive greater engagement with their brand.
Finally, measuring the impact of the influencer program was essential for Pierre Fabre USA to understand the ROI of their efforts. Traackr provided the brand with the tools they needed to track the performance of their influencers, from reach and engagement to conversions and sales. This data-driven approach allowed Pierre Fabre USA to continuously optimize their influencer program and ensure that their efforts were delivering meaningful results.
Overall, by partnering with Traackr and taking a strategic and personalized approach to influencer marketing, Pierre Fabre USA successfully built a strong influencer program from the ground up. The brand’s collaboration with influencers has helped them to amplify their messaging, connect with their target audience in a more meaningful way, and drive tangible business results. As influencer marketing continues to play a pivotal role in the digital landscape, Pierre Fabre USA’s story serves as a great example of how brands can build successful influencer programs that deliver real value.