As an entrepreneur, one of your most crucial tasks is choosing the right platform to build your business website. While numerous platforms exist, Wix stands out as a robust, user-friendly, and highly customizable website builder. Beyond the fundamental features such as the drag and drop feature, a plethora of themes, and intuitive user interface, Wix also provides a myriad of advanced features that can significantly improve your business performance. This article explores these advanced features and explains how they can streamline your business operations, improve your online presence, and facilitate your business growth.
1. Advanced SEO Tools
Search Engine Optimization (SEO) is essential for improving your website’s visibility on search engines. Wix’s advanced SEO tools make it easy to optimize your website pages, blog posts, and products for search engines. The Wix SEO Wiz is a particularly handy tool that guides you on enhancing your website’s SEO. This includes creating meta tags, improving site speed, structured data, and mobile optimization. Moreover, accessibility to SEO analytics allows you to track the site’s performance and make necessary adjustments to improve your site’s ranking.
2. Wix Code
For the tech-savvy business owner seeking to create a highly interactive website, Wix Code is a game-changer. This feature allows you to develop your own web applications with JavaScript and Wix’s API. It provides a platform to automate processes, create customer interaction opportunities, and manage your data efficiently. With Wix Code, you can embed databases, add custom forms, and dynamic pages – this allows you to mold your website into whatever your business needs.
3. Wix Stores
If you’re running an e-commerce business, Wix Stores is a feature designed to streamline your online sales. This feature lets you manage your inventory, track orders, and handle payments (all major payment methods are supported), in addition to adding coupons and discounts. Powerful analytics tools are also available to help you monitor your sales, understand your customers’ shopping behavior, and optimize your store accordingly.
4. Email Marketing with Wix ShoutOut
Staying in touch with your customers is critical for business growth and Wix’s ShoutOut feature fits the bill. This feature allows you to create, send, and share professional newsletters, updates, and promotional emails to engage your audience. It has customizable styles and templates to fit your brand, and analytics tools to measure the effectiveness of your email campaigns.
5. Wix Bookings
This is an ideal feature for businesses offering services that require appointments or bookings. Wix Bookings allows your customers to book appointments directly from your website. This feature is highly customizable, syncs with Google Calendar, sends reminders, and even supports online payments.
6. Wix Mobile App
In today’s mobile-first world, Wix’s Mobile app puts your business at the fingertips of your customers. This app allows you to manage your website, interact with visitors, upload photos, blog on the go, and even manage your online store.
7. Integration Capabilities
Wix enhances your business’s functionality by integrating with hundreds of third-party applications. From marketing tools like Google Analytics to social media apps such as Facebook and Instagram to communication tools like Slack – these integrations significantly enhance your business’s operation and communication capabilities.
In conclusion, Wix is not merely a website builder; it’s a complete business solution with advanced features that enable you to manage your business efficiently. Whether you’re running an online store, a service-based business, or a blog, Wix provides the tools to support your business type. Ultimately, it’s about leveraging these features to meet your business goals and increase your digital footprint.