McKinsey & Company is a global consultancy firm that is known for its expertise in providing strategic guidance to businesses, governments, and non-profit organizations. One of the key leaders within McKinsey’s publishing division is Brian Rolfes, who has a reputation for asking a career-guiding question that has proven to be invaluable for both himself and his team.
Rolfes, who currently serves as the global publishing leader at McKinsey, is known for his insightful approach to career development and leadership. His guiding question, “What’s in it for the audience?” is a simple yet powerful one that has helped him and his team to consistently deliver high-quality and impactful content to their readers.
This question serves as a reminder to always put the audience first when creating content. It prompts the team to consider the needs, interests, and concerns of their audience and to tailor their work accordingly. By keeping the audience at the forefront of their minds, Rolfes and his team are able to produce content that is not only informative and well-researched but also relevant and engaging.
In an industry that is constantly evolving, with new technologies and platforms shaping the way information is consumed, Rolfes’ question is a valuable tool for ensuring that the publishing division remains at the forefront of delivering content that resonates with its audience. By understanding what the audience wants and needs, the team can adapt and innovate their content strategy to remain relevant and impactful.
Rolfes’ question also has broader implications for individual career development. By asking “What’s in it for the audience?” individuals can focus on the value they bring to their work and how it benefits others. This mindset can lead to more purposeful and meaningful work, as individuals strive to make a positive impact on their audience, whether it be their clients, colleagues, or the wider community.
Furthermore, the question encourages a collaborative and team-oriented approach to work. By considering the needs of the audience, individuals are reminded of the greater purpose behind their work and are more likely to work together towards a common goal. This can foster a more supportive and cohesive work environment, where individuals are motivated by a shared sense of purpose and the desire to produce meaningful and impactful work.
Ultimately, Rolfes’ career-guiding question serves as a reminder of the importance of audience-centric thinking in both content creation and career development. It encourages individuals to focus on delivering value to their audience and to consider the broader impact of their work. By adopting this mindset, individuals can create more impactful and purposeful work that resonates with their audience, while also driving their own career development in a positive direction.