TikTok has become one of the most popular social media platforms in recent years, with over 689 million monthly active users worldwide. The app’s short-form video content has created a new wave of influencer marketing, especially within the consumer packaged goods (CPG) industry. Many CPG brands have successfully leveraged TikTok to connect with their target audience and increase brand awareness. Here are a few CPG brands on TikTok that businesses can learn from.
1. Chipotle: Chipotle has been able to effectively engage with TikTok users by creating entertaining and relatable content. They have utilized popular TikTok trends, challenges, and memes to showcase their products and interact with their followers. Chipotle’s use of humor and creativity has made them a standout brand on the platform.
2. E.l.f. Cosmetics: E.l.f. Cosmetics has embraced TikTok’s beauty community by partnering with popular makeup influencers to create engaging content. They have also launched successful hashtag challenges, encouraging users to showcase their makeup looks using e.l.f. products. By collaborating with influencers and leveraging user-generated content, e.l.f. has been able to build a strong and loyal community on TikTok.
3. Ocean Spray: Ocean Spray gained unexpected viral fame on TikTok when a video of a man skateboarding while drinking Ocean Spray cranberry juice to the tune of Fleetwood Mac’s “Dreams” went viral. The brand quickly capitalized on the viral moment, partnering with the man in the video and creating their own content to further promote the brand. Ocean Spray’s quick and strategic response to the viral video propelled them to the forefront of TikTok’s community.
4. Oreo: Oreo has used TikTok to showcase their product in creative and visually appealing ways. They have leveraged popular TikTok creators to showcase new and unique ways to enjoy Oreos, and have also utilized stop motion animation to create captivating content. Oreo’s ability to tell a story and create visually stunning content has made them a hit among TikTok users.
These CPG brands have been able to effectively connect with their audience on TikTok by being authentic, engaging, and creative. Businesses can learn from these brands by understanding the platform’s culture and creating content that resonates with the TikTok community. By leveraging influencers, embracing trends, and being innovative with their content, businesses can also find success on TikTok and connect with their target audience in a meaningful way.