Activewear has become more than just clothing you wear to work out; it’s a lifestyle and a fashion statement. As activewear continues to rise in popularity, brands are looking for ways to capture the attention of their target audience and stay top-of-mind. One way to achieve this is through influencer programs. By partnering with influential individuals in the activewear space, brands can effectively reach and engage with their desired audience.
As an influencer marketing platform, Traackr has identified several activewear trends that are shaping the industry and influencing consumer behavior. These trends offer valuable insights for brands looking to develop successful influencer programs. Here are six activewear trends that brands should consider when working with influencers:
1. Sustainable Activewear: With consumers becoming increasingly conscious of their environmental impact, sustainable activewear has become a hot trend. From recycled materials to eco-friendly manufacturing processes, consumers are looking for activewear that aligns with their values. Brands can partner with influencers who are passionate about sustainability and are vocal advocates for environmentally-friendly practices.
2. Diversity and Inclusion: The activewear industry is embracing diversity and inclusion, with a focus on representing athletes of all shapes, sizes, and backgrounds. Brands can collaborate with influencers who champion inclusivity and diversity within the activewear space, ensuring that their messaging resonates with a broader audience.
3. High-Tech Fabrics: Activewear is no longer just about style; it’s also about performance. High-tech fabrics that provide moisture-wicking, compression, and breathability are in high demand. Brands can partner with influencers who are knowledgeable about performance-enhancing fabrics and can effectively communicate the benefits to their followers.
4. Athleisure: The rise of athleisure has blurred the lines between activewear and everyday wear. Consumers are seeking versatile pieces that can transition seamlessly from the gym to everyday life. Brands can work with influencers who embody the athleisure lifestyle and can showcase how activewear can be styled for various occasions.
5. Body Positivity: The activewear industry is moving towards a more body-positive approach, celebrating all body types and promoting self-acceptance. Brands can collaborate with influencers who advocate for body positivity and are committed to empowering their followers to feel confident in their own skin.
6. Functional Fashion: Activewear is no longer just about function; it’s also about fashion. Consumers are seeking activewear that is stylish and on-trend, allowing them to express their personal style while staying active. Brands can partner with influencers who have a keen eye for fashion and can showcase how activewear can be both stylish and practical.
In conclusion, activewear trends are constantly evolving, and brands must stay on top of these trends to remain relevant in the industry. By incorporating these trends into their influencer programs, brands can effectively connect with their target audience and drive engagement and sales. Working with influencers who are aligned with these trends can help brands create authentic and impactful marketing campaigns that resonate with consumers. As activewear continues to gain momentum, brands that embrace these trends in their influencer programs will be well-positioned for success in the ever-changing activewear market.