In recent years, the activewear industry has exploded with new trends and styles. With the rise of social media, influencers have become key players in shaping the way consumers perceive and engage with activewear brands. These influencers have been able to build massive followings and influence purchasing decisions with their curated content and dedication to health and wellness. Here are six top influencers in activewear that you should be keeping an eye on, according to Traackr.
1. Kayla Itsines
With over 12 million followers on Instagram, Kayla Itsines has become a powerhouse in the activewear industry. She is best known for her Bikini Body Guides, which have helped millions of women around the world transform their bodies and lifestyles. Kayla’s brand, SWEAT, includes a line of activewear that is both functional and fashionable. Her influence extends beyond just fitness, as she also promotes a healthy mindset and body positivity.
2. Aimee Song
Aimee Song, also known as Song of Style, is a popular fashion and lifestyle influencer who has made a name for herself in the activewear community. With over 5 million followers on Instagram, Aimee has partnered with top activewear brands to showcase their latest collections. Her style is effortlessly chic and she often emphasizes the importance of feeling confident and comfortable in your activewear.
3. Joe Wicks
Known as “The Body Coach,” Joe Wicks has made a significant impact in the health and wellness space. With his high-energy workouts and easy-to-follow meal plans, Joe has amassed a huge following on social media. He has also ventured into activewear with his own line of clothing, which reflects his bold and motivating approach to fitness.
4. Whitney Simmons
Whitney Simmons is a fitness influencer and YouTuber with over 2 million subscribers who admire her approachable and relatable content. She is known for her passion for weightlifting and her dedication to helping others achieve their fitness goals. Whitney has collaborated with various activewear brands to create collections that cater to a diverse range of body types and fitness levels.
5. Cassey Ho
Cassey Ho, the creator of Blogilates, has been a leading voice in the online fitness community for over a decade. With a focus on Pilates and holistic wellness, Cassey has inspired millions of people to embrace a healthy lifestyle through her workout videos and motivational content. She has also launched her own activewear line, Popflex, which features colorful and feminine designs that empower women to feel strong and confident.
6. Chloe Ting
Chloe Ting is a fitness influencer who gained widespread recognition for her popular workout challenges, such as the 2 Week Shred Challenge and the 28 Day Flat Tummy Challenge. With her engaging and effective workouts, Chloe has built a massive following on social media and YouTube. She frequently collaborates with activewear brands to showcase their products and promote the importance of staying active and healthy.
These top influencers have not only shaped the activewear industry but have also played a significant role in changing the way people approach health and fitness. Whether it’s through their empowering messages, inclusive designs, or motivational workouts, these influencers are making a lasting impact and driving the evolution of activewear. As the industry continues to grow, it will be exciting to see how these influencers continue to inspire and influence the future of activewear.