The fragrance industry is a competitive and ever-changing landscape, with new influencers emerging as leaders in the field. According to Traackr, a leading influencer marketing platform, there are 14 rising and top influencers in the fragrance industry who are making waves and shaping the future of the industry.
1. Jeremy Fragrance: With over one million subscribers on YouTube, Jeremy Fragrance is a top influencer in the fragrance industry. He provides in-depth reviews of various perfumes and colognes, helping his audience make informed purchasing decisions.
2. Samantha Taylor: As the founder of The Lipstick Diaries, Samantha Taylor has established herself as a rising influencer in the fragrance industry. Her Instagram account is a popular destination for beauty and fragrance enthusiasts, showcasing her favorite scents and providing valuable insights into the world of perfumery.
3. Christine Nagel: As the in-house perfumer for Hermès, Christine Nagel is undoubtedly a top influencer in the fragrance industry. Her innovative and captivating creations have solidified her reputation as a leading figure in perfumery, earning her a loyal following of fragrance connoisseurs.
4. Carlos J. Powell: The creator of Brooklyn Fragrance Lover, Carlos J. Powell is a rising influencer known for his authentic and engaging content. His YouTube channel is a valuable resource for fragrance enthusiasts, offering detailed reviews and interviews with industry insiders.
5. Huda Kattan: As a globally recognized beauty influencer, Huda Kattan has established herself as a top influencer in the fragrance industry. Her expertise and influence in the beauty world have led to successful fragrance collaborations and partnerships with top luxury brands.
6. Luca Turin: A prominent fragrance critic and author, Luca Turin has made a significant impact on the fragrance industry. His insightful reviews and expertise in olfactory science have solidified his status as a top influencer in the world of perfumery.
7. J.F. Schwarzlose: As the creative director of the heritage fragrance house Schwarzlose Berlin, J.F. Schwarzlose is a rising influencer shaping the future of the fragrance industry. His innovative approach to scent creation and dedication to preserving the legacy of the brand have garnered widespread attention and acclaim.
8. Soo Joo Park: As a top model and beauty influencer, Soo Joo Park has become a rising influencer in the fragrance industry. Her collaboration with luxury fragrance brands and captivating content on social media have positioned her as a leading figure in the world of fragrance.
9. David Seth Moltz: The co-founder of D.S. & Durga, David Seth Moltz is a rising influencer known for his unique approach to fragrance creation. His avant-garde scents and dedication to craftsmanship have earned him a dedicated following of fragrance enthusiasts.
10. Michelle Poonawalla: Michelle Poonawalla is a rising influencer in the fragrance industry, known for her passion for art and fragrance. Her innovative approach to scent creation and collaboration with leading perfumers have positioned her as a rising star in the world of perfumery.
11. Maya Njie: As the founder of Maya Njie Perfumes, Maya Njie is a rising influencer known for her artisanal approach to fragrance creation. Her unique scents and dedication to quality have garnered her a loyal following of fragrance enthusiasts.
12. Roy Lee: Roy Lee, also known as the “Critic Lee,” is a rising influencer in the fragrance industry. His in-depth reviews and insightful analysis of the latest perfumes and colognes have earned him a reputation as a leading figure in fragrance criticism.
13. Mathilde Thomas: The co-founder of Caudalie, Mathilde Thomas is a top influencer in the fragrance industry. Her dedication to sustainable and natural ingredients has positioned her as a leader in the world of green beauty and fragrance.
14. Nancy McAndrew: As the founder of Whiff Perfumes, Nancy McAndrew is a rising influencer known for her dedication to clean and sustainable fragrances. Her commitment to transparency and ethical sourcing has earned her a loyal following of conscious consumers.
These 14 influencers are shaping the future of the fragrance industry, providing valuable insights and inspiration to fragrance enthusiasts worldwide. Whether through their captivating content, innovative creations, or dedication to sustainable practices, these influencers are leaving a lasting impact on the world of perfumery.
Which beauty category is seeing the most amount of growth in influencer activity and engagement? According to Traackr’s recent Beauty State of Influence report, the fragrance category saw the biggest increase in activated influencers, mentions and engagements.
Interestingly enough, this isn’t a new trend. Fragrance has been a high performing beauty category since 2020 and influencers are constantly creating new types of content for the category, like “fragrance shopping hauls”.
So, which creators are at the forefront of this movement? We’ve compiled a list of the rising and top influencers in the fragrance industry to consider partnering with for your next campaign.
If you want the full rundown and a deeper dive on each influencer be sure to download our full top influencers report.
1. Trey Bryant @treybryantstyle
2. Rashad Little @mrrlittle
3. Jus de Rose @jusderose
4. Paul Reacts – @paulreactss
5. Funmi Monet – @funmimonet
6. Professor Perfume – @professorperfume
7. Fragrance knowledge @fragranceknowledge
8. Travaulya – @travaulyawallace
9. Petra Mocanu – @petra.mocanu
10. Beti @makeupsessions
11. FBFragrances @fbfragrances
12. Noel Thomas @thenoelthomas
13. Destiny @dessyxm
14. Frederic @perfume_ologie
Download our full top influencers report to see stats, content, and our analysis on why these influencers are so compelling!
Our goal with this series is to help you discover new potential partners and content styles, so you can make your next influencer marketing campaign the best one yet. See our full archive of top influencer lists to find your next influencer partner.